By David Craik
When a crisis hits businesses, both large and small must move quickly to defend brands – rather than hoping it will blow over and not bring about a negative public perception.
Phil Hall set up PHA Media ten years ago with his wife after a 30-year journalism career, which included editing News of the World. The couple sat down with Real Business to discuss how a journalistic approach has brought them success and how to navigate working alongside your significant other.
The PR strategies taken by Thomas Cook and Merlin Entertainments – the company in charge of Alton Towers – have been notably different in the face of difficult situations involving both firms. There’s a lot to be learnt from each method, not least the sometimes overlooked asset of compassion.
Suzanne Noble was tired of working in PR and wanted to transition career. So, after selling her house she decided to run a business that made use of her penchant for bargain hunting.
