Five Key Skills In PR: Elements Of Public Relations
So often when starting a new business relationship, our first challenge is to explain what Public Relations actually is and why it is important.
Tag: PR
Writing is simple. All you have to do is cross out the wrong words.
It’s something that we all learn at school and, at one level, it’s a pretty easy skill, says Charlie Laidlaw.
One-Woman-Wonder: “Knock-backs make me more determined”
By Staff writer
Real Business talks to one-woman-wonder, entrepreneur and PR expert Lauren Lunn Farrow. Lauren worked in Celebrity PR for 17 years with clients and brands including Lorraine Kelly, NBC Universal, Fake Bake, The Health Lottery, Sharon Osbourne, HRVY and Kelly Osbourne. Now she runs The Expert Agency looking after trusted experts and voices.
Are you working on your PR” Here’s why you should be
Founder of Panpathic Communications, Chantal Cooke, gives advice on”honing your PR strategy during thischallenging time for business.
Why PR should embrace Asperger’s syndrome
By Joe Kopka
PR is an industry known for creative thinking and unique approaches, so why isn’t that reflected in recruiting different types of candidates to the sector?
10 ways you are sabotaging your own PR
Do you ever complain that your PR campaign isn’t working for your business” Could the fault rest with you?
Why your business doesn’t need ‘a bit of PR’: Your business needs it done properly
PR is not simply about sound bites, column inches, tweets, posts, and shares it’s about delivering the business plan. So far, many businesses seek PR advice but fail to take it seriously, and as such, only shallow project implementations are delivered with limited success. It’s about time that businesses revise their approach and attitude towards PR agencies, here’s how they can aid your business in ways you didn’t think were possible.
Industry awards are they worth it?
By Mike France
Black tie dress code and glamorous locations, industry awards are a great opportunity for business promotion but only if targeted in the right way.
Spread the word: Using your vehicles as mobile advertising
For many people, seeing mobile advertising on fleet vehicles around town is the first interaction they will have with a business, and as we all know, first impressions count.
Can Waldo do a Dollar Shave Club and dominate the contact lenses market?
Set up by 28 year-old Ashleigh Hinde, contact lenses business Waldo is taking on big pharmaceuticals with a customer service-focused subscription offering.