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Tag: Perceptions

To lead driverless car race we’ll need to change perception of “horrified” Brits

March 17, 2016

By Shane Schutte

Driverless cars are an innovation set to generate billions of pounds in new business around the world. With Britain’s motoring sector enjoying a renaissance, both government and industry are keen to ensure the country plays a leading role in driving such technology – but the opinions of the nation’s populace could get in the way.

Engaging with girls at school will unearth new selection of talent

February 15, 2016

By Debra Charles

Debra Charles, CEO of Novacroft, talks about the importance of recognising and promoting the equal contribution of women and girls in the sciences, as well as how we can (and should) encourage greater participation of females and aid their career development.

Time to walk the walk and change perceptions of women in IT

August 17, 2015

By Oscar Macia

Following the recent “I look like an engineer” campaign, Oscar Macia, CEO of ForceManager, looks at gender imbalance in IT, why it exists and how to change dated perceptions of IT as a “male only” career choice.

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RealBusiness — Telling the truth about SME Life

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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