Every day we are faced with inconveniences, from missing a meeting due to train delays, to not being able to settle a bill between friends. But while many adopt the stereotypical British response of sharing displeasure and choosing not to take action, by simply sitting down and taking a minute to consider the issue, you’d be surprised how easy the solution is to find.
When it comes to scaling, money can often be the motive, but Sage CMO Santiago Solanas offered some insights from his 25 years’ worth of experience in the business world to state that it’s actually the founders who can be the barrier standing in the way of growth – not the purse strings.
With the rise of platforms such as Instagram, Pinterest and Snapchat, internet users now have on average 5.54 social media accounts each. For businesses, social media provides rich opportunity for customer engagement by increasing awareness and building their brand personality.
By Andrew Low
The above question is both as stunning in its simplicity as it is difficult to answer. It is the central concept of the compelling business analysis book “Good to Great” by Jim Collins first published in 2001.
Here’s a question for you – if I met you in person and asked you if you were ambitious, would you say yes, or would you look a bit embarrassed and quickly try to change the subject
With limited resources, most companies cannot afford to waste time and money investing in marketing channels and activities that do nothing to meet their business objectives. Despite their limitations, many companies are being persuaded to invest in tactical activities without understanding how it will impact their overall strategy.
The sharing economy is a hot area for business growth, but the giving economy is a lesser known, albeit rising, sector that was given its moment in the sun during day three of the Sage Summit 2016 on 27 July.
As we now move past a month since the historic Brexit referendum vote, entrepreneur Richard Upshall argues that trading opportunities are abundant – and even goes as far as suggesting Donald Trump becoming president would be a boon for the UK.
It’s a nightmare scenario for any company, there’s been a mistake with a customer order and instead of making an enquiry with your customer service team, the customer has taken to their social media accounts in a rage. Within minutes, it’s no longer an isolated incident but a customer frenzy.
Day two of the Sage Summit 2016 has come to an end. With Richard Branson the main attraction for the day, other developments saw Sage CEO Stephen Kelly talk inspiration, the Internet of Things and instant messaging met finance, while international trade minister Liam Fox dropped into Chicago to discuss the UK-US relationship in the post-Brexit world.
