One of the great buzzwords in business has been “customer engagement”, generally taken to mean how emotionally involved customers are with a product or brand. But by using the basics of neuroscience, companies can actually alter consumer behaviour, or at least how they feel during their customer journey.
We all have the potential to find success in an increasingly digital world. Businesses that disrupt traditional value chains can be built in a matter of days and weeks instead of months and years.
When Mike Lynch sold the Cambridge-based technology company he’d built from the ground up to HP in 2011 for somewhere in the region of $10bn it marked a seminal moment for the UK business landscape, we were finally building technology companies of scale. Now, four years on, the dispute over inflated revenues continues.
A recent decision by the Conservatives, if re-elected, to use a £227m fine levied at Deutsche Bank to fund apprenticeships shows that these kind of punishments can be better used for the common good.
To generate real results and accomplish long-term goals over social media, businesses need to make a regular commitment to marketing and customer engagement on social media. Real Business delved into the two secrets behind Ford’s digital success: its social media policy and strategy.
The world of work takes its toll on everyone, whether you spend your days sat behind a desk or run off your feet.
As Argos’s parent company, Home Retail Group (HRG), announced its annual results, it also revealed its plans to launch 200 new digital stores for the coming year. More intriguing though, was the confirmation that customers are still fond of the classic Argos catalogue.
When my co-founder Adam Clark and I launched the Reading-based startup accelerator hub ConnectTVT just under a year ago, we had a super-simple mission: to put the Thames Valley back on the tech cluster map.
By Joss Davidge
Joss Davidge, director of the unexpected at live brand experience agency Because, explains why entrepreneurs and business leaders shouldn’t necessarily be worried when an unexpected fork appears on the company’s roadmap.
Following one of the biggest venture capital deals in UK history that took place on 23 April, here are the VC trends that happened across the wider European business market throughout the first quarter of 2015.
