British shoppers aged over 55 to spend 14.5bn online in 2015
The UK’s online retailers have been warned not to overlook the grey pound, as over 55s are set to spend £14.5bn on the web this year, according to digital marketing agency Greenlight.
The UK’s online retailers have been warned not to overlook the grey pound, as over 55s are set to spend £14.5bn on the web this year, according to digital marketing agency Greenlight.
British consumers are increasingly more impressed by speed and simplicity over design when it comes to online shopping, and Thomson, House of Fraser and Tesco have been ranked as the brands with the fastest online retail experience, while Sainsbury’s trails.
Online shopping in the UK is to experience growth this year as consumers are set to spend an average of £1,174 via the web in 2015, which is up 9.6 per cent on 2014.