How Important Is SEO & PPC for Business?
Search engine optimisation (SEO) and pay per click (PPC) are digital marketing methods that are incredibly important for nearly every …
Tag: Online Marketing
The best affiliate marketing books every SME should read
By Olly Goodall
Real Business curates a selection of the best affiliate marketing books every SME should read and why.
Meet Cheeky Panda, the bamboo tissue brand boasting sustainable roots
After sharing his success story with delegates at the latest Amazon Academy event in Glasgow last month, Cheeky Panda co-founder Chris Forbes sat down with Real Business to offer further insights into his company’s progress.
Take exams and receive an official certificate for your Facebook knowledge
Building on the 2015 launch of its online learning programme Blueprint, Facebook has had over one million course enrolments from SMEs and agencies, prompting it to evolve the programme further with launch into educational establishments and more.
Take a firm grasp of digital export trend if you have global growth goals
Visiting a company’s website, only to discover it possesses no social media channels, can be frustrating and bewildering in this day and age. And for firms looking for global growth, the trend of digital export is one that should be grasped with two hands.
Do you understand how to accurately make tactical digital investments
With limited resources, most companies cannot afford to waste time and money investing in marketing channels and activities that do nothing to meet their business objectives. Despite their limitations, many companies are being persuaded to invest in tactical activities without understanding how it will impact their overall strategy.
How merchants can avoid pitfalls of marketing in the online world
By Steve Wilson
For any organisation looking to set up a new online business or expand an existing one, there are a host of challenges to overcome – failure to tackle these factors can result in companies looking unprofessional and falling foul of consumer protection law.
How real are your organisations Twitter followers
Twitter celebrated its tenth anniversary on 21 March – however, the milestone has prompted many to question the social network’s relevancy today and, most importantly, its future.
The Google guide to growing your small business with video
By Shane Nolan
We hear from Shane Nolan, director of SMB UK & Ireland at Google, who shares his top tips for raising your brand profile with video as people globally watch over 300m hours of video each day on YouTube alone.
The 5 big brands bitten by online retail and marketing mistakes
The internet can be a powerful weapon in the battle for brand awareness, but sometimes, in an almost Terminator: Judgement Day-style attack, the machines turn against companies – in some cases because of stupidity.