If you’re a brand that relies on TV to reach your audiences, you might be worried as cost and distractions can be factors impacting the reach. However, big brands and SMEs alike have a new opportunity to engage their audiences with native advertising.
Facebook has two million businesses advertising on its social network, and now plans to improve the uptake by launching learning centres and training programmes to support small companies, brands and marketers.
Digital will account for 50 per cent of the UK’s advertising spend this year, according to a new advertising forecast from Strategy Analytics.
The Internet Advertising Bureau (IAB) UK has introduced new guidelines to businesses to ensure consumers have more understanding when they’re viewing advertisements that are in a native-style format.
The Facebook SME Bootcamp came to London on 26 January, marking the first event of its kind for Europe. The idea is to teach companies how the social network can be used not just for selfies, status updates and spying on old school friends, but as a legitimate business-growing channel that can produce impressive revenues and customer awareness.
