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Tag: Movies

The Goldilocks effect: What can we learn from gender perceptions in film

May 15, 2018

By Shane Schutte

When screenplays depict women as eye-candy lacking in confidence also the creation of female writers hoping to appeal to the wider industry you know there’s a gap in gender perception.

Travel business makes majestic marketing move for Beauty and the Beast

February 10, 2017

By Zen Terrelonge

Disney’s Beauty and the Beast is soon released as a live-action adaptation, so travel business HomeAway has made a majestic marketing move to mark the return of the romantic fantasy musical.

When it comes to Harry Potter, which Hogwarts house should your business be in?

December 9, 2016

By Zen Terrelonge

Is your business more Harry Potter or the Dark Lord Using sorcery skills, we ve got a method that will determine which Hogwarts house your firm should be sorted into.

What madness would drive a cinema chain CEO to approve texting during films

April 19, 2016

By Zen Terrelonge

There must be a thin line between innovation and madness because Adam Aron, the new CEO of cinema group AMC Entertainment, revealed a ludicrous plan to allow texting in cinemas – the one sacred place that customers go to be relieved of communication with the outside world.

How can Hollywood shed light on the modern world of recruitment

April 6, 2016

By Bryan Adams

Our world is accelerating at a frenetic pace. All around, digital advancements and new social platforms are changing the way we work and interact with each other. So what can we learn from Hollywood about recruitment

The Force Awakens at Pinewood as Star Wars studio’s profits rocket 186 per cent

December 2, 2015

By Zen Terrelonge

It’s a case of “the Force is strong” for British film production studio Pinewood, the shooting location of soon-to-be-released Star Wars VII: The Force Awakens, which has experienced a 186 per cent profit growth.

Kate Winslet slammed for calling gender pay gap discussions vulgar

November 12, 2015

By Zen Terrelonge

British actress Kate Winslet may have just found an enemy in the form of The Hunger Games star Jennifer Lawrence, after calling the pay gap dispute the star is leading “vulgar”.

Interactive media firm Cinime brings brands to life in 480 cinema screens across Ireland

August 7, 2015

By Zen Terrelonge

Cinime has expanded its interactive media platform into 480 cinema screens across Ireland, which will see brands secure direct access to 1.2 million movie viewers each month.

Lexus innovation scheme goes Back to the Future to create working hoverboard

August 5, 2015

By Zen Terrelonge

Lexus has expanded beyond its usual car manufacturing roots, seemingly taking inspiration from Back to the Future Part II, with the creation of a working hoverboard as part of an innovation initiative.

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RealBusiness — Telling the truth about SME Life

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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