Adam Levene is a seasoned mobile technology executive, having delivered on building apps for the likes of RBS and the FIFA World Cup. But now, he’s given up his role in a corporate firm for a startup of his own creation – Hero, which is out to bring a WhatsApp-like approach to customer service.
Instagram’s official marketing material claims that its new logo is designed to reflect how the app has transformed since its creation. Once a simple tool that allowed users to apply filters to photos, in recent years it has become much more than this – but was a logo change the right way to showcase that
Marketing is having a bit of a “moment”. Today we live our lives on a multichannel, nonlinear journey that can be broken down into multiple instances of consumer intent.
Charged with $72m of funding, Sirin Labs plans to shake up the mobile market with a new Solarin smartphone priced in the region of $10,000-$15,000, which promises to “bring tomorrow’s technology to customers, today”.
By Dennis Jones
Google’s announcement that Android Pay will be coming to the UK in a few months is a hugely significant moment in the mobile payments story – one that marks a nail in the coffin for card transactions at the point of sale.
By Ran Berger
Despite mild hysteria amongst Instagrammers, here’s why new planned changes to the Facebook-owned photo-sharing app presents huge opportunity for marketers.
Big technological developments often provide a platform for others to innovate off of. Everline Future 50 2016 member Zapgocharger is just such an example and is a development certain to send shockwaves throughout the consumer and business markets.
The internet has been supercharged with the arrival of mobiles and Babylon has been designed to capitalise on the trend by providing people with rapid access to healthcare via the smartphone, which is why we prescribed it with a spot in our Everline Future 50 2016.
Challenger bank Mondo, which is mobile-first by design, is in the midst of a £6m hybrid investment round and wants customers to become investors by contributing £1m through equity crowdfunding service Crowdcube.
British enterprise app consultancy and developer Mubaloo has been acquired by New York-headquartered IPG Mediabrands, as the consumer-facing marketing agency expands into the growing enterprise mobility sector.
