Why the most successful brands see gaming as part of the marketing mix from the start
Full transparency is key to in-game advertising success. And having?mobile gaming as part of your media plan from the start is just as crucial.
Tag: Mobile
Some weird and wonderful connectivity habits of mobile professionals
It stands to reason workers on the go must stay connected, but two-thirds feel anxious without WiFi, while others confess using devices at the most inappropriate times.
Christmas spending to reach ?820 per UK household
UK families are set to part with 54 per cent more cash on festivities this Christmas than those across Europe.
Why more businesses are closing physical stores to trade online
By Staff writer
Today in Britain, almost 90 per cent of the population regularly uses the internet, thereby putting our country in a state of unprecedented interconnectivity. A notable by product of this connectedness is the growth of the ecommerce industry.
Apple iPhone versus Google Pixel 2: Which launch was best?
By Staff writer
Forget Mayweather versus McGregor it’s all about Apple iPhone versus Google Pixel 2. This is the slugfest we ve all been waiting for.
What the future of retail will look like, according to Google
As the online world continues to change before our eyes, Google has offered insights on what we can expect from the future of retail.
Starling Bank becomes latest challenger to launch business account
In a market dominated by new entrants, Starling Bank has followed up what it it called Britain’s first mobile-only current account with a business offering.
Why emojis aren?t always good for business
By Staff writer
Emojis are everywhere lately in life, at work and even in the cinema but when it comes to global business can there be too much of a good thing?
I?m a member of the Secret Association of Appreciative BlackBerry Users
By Staff writer
I have been looking for a device that I don’t need to carry additional charging options for within a 12-hour period one bag, one device, no additional chargers or wires required please. And I’ve found myself with a BlackBerry once more.
Half of UK SMEs are passing up SMS marketing opportunities
When it comes to marketing opportunities, around 98 per cent of branded or business-related texts are opened by mobile users, and 90 per cent are read within three minutes of being received.