Noticed that your website has experienced a surge in popularity to the point that it’s ready to have a meltdown Using the bustling event industry as a guideline, here’s how to manage the increased interest when your web traffic finds itself experiencing an online rush hour.
Little, if anything, was said about how Apple Pay would impact smaller independent retailers upon its UK arrival – nor how firms might use the technology to drive growth. While there is an opportunity to scale and capture the increase in mobile shopping, it doesn’t lie completely in the Apple basket.
By Dennis Jones
With the arrival of Samsung Pay to complement/battle Apple Pay – and with Android Pay bringing up the rear in a few months – going cashless just got a lot easier and ever more secure.
By Ian Jindal
Ian Jindal, co-founder of InternetRetailing, highlights the game-changing events and key disruptions that have changed the retail landscape over the last ten years – and also takes a look ahead to the decade to come.
Cinime has expanded its interactive media platform into 480 cinema screens across Ireland, which will see brands secure direct access to 1.2 million movie viewers each month.
By Ricky Cooper
Ricky Cooper, VP of Digital Realty, explores how the marketing profession is beginning to imitate the City in terms of embracing data analytics in order to achieve real-time marketing.
According to data from advertising marketplace xAd, 80 per cent of marketers globally use location-based targeting when advertising on mobiles in order to reach the right audience, which is set to result in big expenditure in the UK.
When HotelTonight was created in 2010, it was created on the back of a product vision – but also a people vision. That combination has resulted in the company possessing a carefully crafted culture that houses a motivated workforce and incredible growth metrics, as co-founder and COO Jared Simon has detailed to Real Business.
Innovate UK programme IC Tomorrow has introduced a £210,000 contest to find the UK’s top virtual reality and augmented reality companies, and John Lewis, Crossrail and King’s College London are among the big name partners backing the search.
If the UK’s retailers embed mobile strategies like Apple Pay into tangible locations, it could be the key to injecting £7.8bn into Britain’s high street in 2015, according to RetailMeNot.
