Mobile presents an unparalleled opportunity for businesses to hold one-to-one conversations with customers anytime, anywhere – but until now this hasn’t been optimised by companies effectively.
UK ecommerce is set to thrive in 2016 as British shoppers are set to pay out £60bn online, according to RetailMeNot, with an average spend of £1,372.
Little, if anything, was said about how Apple Pay would impact smaller independent retailers upon its UK arrival – nor how firms might use the technology to drive growth. While there is an opportunity to scale and capture the increase in mobile shopping, it doesn’t lie completely in the Apple basket.
If the UK’s retailers embed mobile strategies like Apple Pay into tangible locations, it could be the key to injecting £7.8bn into Britain’s high street in 2015, according to RetailMeNot.
After being announced earlier in summer, Apple Pay, the new mobile payments channel from Apple, has officially launched in the UK. As the face of British retail looks set to change forever, business execs from across the country, and those with overseas experience, have offered Real Business their thoughts, some good and some bad, on the arrival of the new technology.
