6 iconic ambush marketing examples: why did they work?
Ambush marketing is a strategy where a brand attracts attention by associating itself with an event or even another brand …
Tag: Marketing Strategy
30 successful entrepreneurs reveal exactly how they gained their first 20 customers
By Staff writer
Gaining initial customers is a common issue most new businesses face. RealBusiness surveyed over 30 established, successful entrepreneurs and business leaders, asking them how they gained their first 10-20 customers. We are confident reading their responses will help you greatly in securing your first few (or more) customers for your new enterprise.
How an effective marketing strategy can enhance business value
By Giles Fuchs
Most businesses have a defined and focused target audience. And an effective marketing strategy for that group poses a challenge for any company, and for Office Space in Town, the challenge is greater.
Marketing firm MediaCom to track consumer emotions with UK tech startup Realeyes
UK tech startup Realeyes has secured a global partnership with marketing giant MediaCom in a deal that will use its “emotion measurement technology” to understand how consumers feel about campaigns based on facial reactions.
EXCLUSIVE: Facebook hits landmark business use level and launches new communication tools
In an exclusive interview with Real Business, Facebook’s Benji Shomair, director of Pages, revealed how use of the platform by businesses has grown and what new applications have been introduced to improve communication between brands and consumers.