By Staff writer
Valentine’s Day opens a window of opportunity for a seasonal product launch. Before, brands could spend months or even years developing a new product. But with consumer behaviour and demand changing faster than ever, time is no longer a luxury.
Martin Davidian of FedEx Express identifies the four major stages an SME should go through as it begins to scale up and conquer global markets – building relationships with customers and constantly innovating as it goes.
By Henry Oakes
We hear from an entrepreneur who has taken the “lean startup” model devised by Eric Ries and applied it to his own business.
