In London, ad agency shakes up the “Mad Men” model
The world has changed so much, adding mobile, social, and digital channels to the mix. The old school vision of an agency just doesn’t work any more.
The world has changed so much, adding mobile, social, and digital channels to the mix. The old school vision of an agency just doesn’t work any more.
As the last few episodes of the popular television show Mad Men are set to start airing later this week, viewers have been treated to an inside look at the height of print advertising in the 1960’s. The lessons to be learnt are vast.
By Kate Bassett
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