The Ultimate Branding Guide
By Emma Ames
Why should SMEs have branding guidelines? Having set guidelines for the design of marketing materials means that your business can …
Tag: Logo
How to copyright a logo in the UK
By Staff writer
Creating an engaging and eye-catching logo is crucial for many businesses, but make sure you’re compliant when it comes to copyright.
Switching brand identities in a multi-channel world much like Tiger Woods
By Staff writer
As he sets his sights on life away from the fairways, golfing great Tiger Woods recently unveiled he was switching brand identities to TGR on his website, replacing the old TW branding and logo familiar to many sports fans.
Treatwell: The arduous task of rebranding a business turning over 100m
So you’ve spent years building your business from the base up, acquiring customers, closing funding rounds and building the team. After deciding the company needs a fresh new look, how do you go about doing that to an established company worth a nine-figure amount
Top SME design trends for 2016
Designing a logo is just the first step in launching or rebranding a business. From our experience in running an international design marketplace over the past 12 months, here are our thoughts and predictions about the key SMEs trends that will dominate 2016.
Moving logos may not be covered by trademark protection
By Tania Clark
Dynamic use of logos and other aspects of corporate ID may be diluting brand owners’ trade mark rights and increasing the likelihood of infringement.