By Keith Tilley
Location, location, location; geography has always been an important factor for businesses. The right environment can place firms in the best possible position to serve customers, expand reach, add to the bottom line, and literally ensure being in the right place at the right time!
The traditional 9-to-5 employment model has been well and truly shaken up. A combination of demographic shifts, legislations and technological advances mean that expectations have never been higher for employers to fully cater for a new generation of remote workers.
Marketing is having a bit of a “moment”. Today we live our lives on a multichannel, nonlinear journey that can be broken down into multiple instances of consumer intent.
By Lee Biggins
There’s a reason that moving house is acknowledged as one of the most stressful situations a person can go through, and from my own experience moving offices and opening up a new work space is just as tricky to navigate.
By Kevin Mann
London is often the UK city grabbing all of the headlines, but as George Osborne pushes his Northern Powerhouse scheme, he’ll likely be pleased to hear that an entrepreneur from New Zealand set his sights on Newcastle ahead of the UK capital for his company’s debut on British soil.
There are always going to be costs when you start a business. One in particular is securing premises from which to run it, as signing a commercial lease can be incredibly expensive.
Mobile proximity marketing specialist Proxama has secured a long-term deal with taxi advertising firm Ubiquitous, which will see the former’s technology laced into vehicles across the UK.
According to data from advertising marketplace xAd, 80 per cent of marketers globally use location-based targeting when advertising on mobiles in order to reach the right audience, which is set to result in big expenditure in the UK.
The Real Business Hot 100 2015 list, showcasing Britain’s brightest businesses, suggested that we might be seeing a move away from London and the South East as the dominant forces of the UK economy.
By Tim Stone
The location of a workplace is increasingly important to employees, with an internet connection providing more flexibility than ever before. So is location the secret to satisfying the workforce or not
