The dilemma most business owners face when trademarking shapes
Increased competition has seen businesses try to gain the upper hand even by trademarking shapes. Many fall flat due to one particular hurdle though, a recent court case pointed out.
Tag: Lego
Four simple truths I’ve learned in ten years of business
By Staff writer
Some ten years ago, Caffeine opened its doors to stimulate growth for its clients. In that decade, we have worked with impatient leaders from companies of all sizes and sectors, done interviews for several books we have published and, of course, run a business which has in its own humble way grown steadily since we started.
Follow Lego’s footsteps in putting the customer first
By Staff writer
Becoming an organisation that puts the customer first, particularly when the customer hasn’t traditionally been central to the company’s culture, is a major transformation which requires a deep understanding and commitment.
The building blocks of Lego’s physical and digital retail experiences
Lego may be designed for children, but even adults can’t resist playing with the yellow figures. How does a company achieve such irresistible engagement though” The toy brand’s senior omnichannel manager, Leif Bode Nielsen, discussed the building blocks of Lego’s physical and digital retail elements.
How to steal ideas Steve Jobs style
Have you ever heard the saying “good artists copy; great artists steal”” Allegedly originating from Pablo Picasso, the words were made famous by Steve Jobs who claimed Apple wan’t afraid of stealing ideas and making them better.