Giveaway of 36,000 Krispy Kreme doughnuts has left a bitter taste in my mouth
Krispy Kreme’s plan to give 36,000 doughnuts away via Uber Eats has been a total failure, which has created an angry mob I should know, I?m part of it.
Tag: Krispy Kreme
Curiosity and confidentiality are drivers of customer engagement
By Staff writer
As research finds consumers welcome communications that play on their sense of curiosity, how can brands create campaigns that evoke a sense of exclusivity or confidentiality purely as an engagement tool?