Why the most successful brands see gaming as part of the marketing mix from the start
Full transparency is key to in-game advertising success. And having?mobile gaming as part of your media plan from the start is just as crucial.
Tag: Interview
Mind control: Staff wellbeing won’t improve after a mere annual review chat
Many SMEs still believe that focussing on staff wellbeing requires a large budget. We gain a startup account of the available initiatives that support mental health.
Mind control: An improved understanding of mental health conditions
RedArc provides long-term advice and emotional support for people suffering from mental health conditions. We speak with its managing director, Christine Husbands, for our Mind Control series.
Mind control: Remote working could aggravate mental health problems
Real Business finds out why entrepreneur Paul Finch believes mental health problems will get worse due to the rising trend of remote working.
The Living Wage: A powerful business booster and staff recognition tool
We take a look at why UK companies have signed up to the voluntary Living Wage rate and the benefits resultant of this decision.
Mind control: All professionals have moments of stress
The UK has been steeped in a culture of overtime, leading to numerous moments of stress which, when not taken care of, could stack up and place pressure on your mental health.
The importance of creativity and innovation and how BMW is driving both
After the launch of its latest startup accelerator, Real Business spoke with BMW about what it takes to drive innovation.
Mind control: There’s no magic health cure but it helps to keep life and work in balance
Next up in our mind control series is John Dean, CEO of Punter Southall Health and Protection, who suggests our pattern of working hard and recovering over the weekend only boosts ill health.
Dyslexia is an advantage in the business world, entrepreneurs say
Charity Made by Dyslexia emphasised how the public remained unaware of the positive characteristics associated with dyslexia and entrepreneurs are speaking up about how it’s helped them succeed in business.
Mind Control: Business owners should lead by example
Much research has been dedicated to how staff pick up habits from business owners and management teams like “the common cold”. Taking care of your wellbeing is no different.