How you should store data after gaining customer consent
Where and how you choose to store your data have become matters of great importance, courtesy of GDPR.
Where and how you choose to store your data have become matters of great importance, courtesy of GDPR.
A key component of the services provided by WorkPlaceLive is its data centre and the decision had to be made whether to host this in-house or look for a provider.
By Staff writer
Brands have been collecting our personal information ver websites for years, using it for marketing purposes so as to offer a better customer experience.
As our information processing capacity is limited, one of life’s most critical tasks is selectively responding to the stimuli that are the most relevant to our current goals. Selecting the most relevant bits of information from the constant flood is a challenge and to tackle this problem we must understand how to ignore irrelevant information.
Will Lovegrove, CEO at pensionsync, looks at why a constant dialogue with your customers is “the” key to a successful business.
By Simon Brooke
Big data is a big bogeyman to many small and medium-sized companies which regard it as too complex and time consuming to deal with.
Research by Clearswift amongst 4,000 employees in Britain, Germany, US and Australia, found that for £5,000 – the price of a family Caribbean holiday or less than three months of the average UK monthly wage – 25 per cent would sell company patents, financial records and customer credit card details.