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Tag: Influencer marketing

What Is Influencer Marketing & How Could It Benefit Your Business?

February 27, 2025

By Sebastian Duncan

Influence marketers revolve around, usually, a single person with a following across one or more social media platforms who is …

How weight gain and a love of Prosecco led to a flourishing business

October 14, 2020

By Staff writer

Katherine Jones wanted a Prosecco reduced in sugar and calories, so she created one and launched ThinK Wine Group. This is the story behind the brand.

Here’s how this entrepreneur bottled and monetised influencer marketing

February 14, 2019

By Annie May Noonan

Thought the services of online influencers were beyond the budget of your humble SME” They’re not, in fact, they could grow your business to new heights, explains fresh-faced founder Ben Jeffries.

Why businesses need influencer marketing to survive in the future

November 26, 2018

By Annie May Noonan

These young entrepreneurs warn us that businesses who fail to engage with influencers won’t survive in a future based on Gen Z audiences, and their thirst for reactive content.

Online money-making hacks for the new generation of entrepreneurs

September 19, 2018

By Staff writer

Financial advisor Rik Snuiverink provides tips on how budding entrepreneurs can raise finance through online means.

Over a third of Brits would let brands sponsor their social media photos

March 22, 2018

By Fred Heritage

More than 40 per cent of Brits would allow a brand to put their logo, along with the words ‘sponsored by?, in the bottom corner of their personal profile photos on social media channels, new research has revealed.

Fanbytes founder: I was right about Vine closing, and reckon Twitter will go same way

February 2, 2017

By Zen Terrelonge and Shan? Schutte

Timothy Armoo has a world domination mission for his Snapchat-based advertising business Fanbytes, which the 21-year-old serial entrepreneur and computer scientist will achieve by fending off the competition ?old people .

Trust issues putting influencer marketing model at failure risk

January 18, 2017

By Staff writer

Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.

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RealBusiness — Telling the truth about SME Life

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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