It seems Nestl” won’t give up until it gets KitKat that trademark
Nestl” has long wanted to trademark the four-finger shape of its KitKat bars, and 17 May marks its latest attempt to stop the competition (Cadbury) from getting a say in the matter.
Nestl” has long wanted to trademark the four-finger shape of its KitKat bars, and 17 May marks its latest attempt to stop the competition (Cadbury) from getting a say in the matter.
By Staff writer
Claire O’Brien, head of IP litigation at law firm Mills & Reeve, uses a recent high-profile case to discuss the best approach to take when you want to protect your brand.