Britain’s advantage in China lies in its heritage

By Shane Schutte

We’ve all heard of “China’s love affair with Britain” and their increasing appetite for luxury goods. “A very important factor that makes Britain standout,” suggests professor Qing Wang of Warwick Business School, “is that it incorporates tradition and innovation seamlessly”. This was made evident when a party of delegates were taken around London ahead of UKTI’s GREAT Festival of Creativity.