Tag: Guerrilla Marketing

Is the sky falling in on tech darling Uber

By Hunter Ruthven

News that Uber’s CFO has thrown the towel in, the company’s Paris offices have been raided and CEO Travis Kalanick is the subject of a criminal indictment in South Korea begs the question: can Uber, even with all of its financial firepower, weather the storm it is currently embroiled in.

Everything you need to know about guerrilla marketing

By Robyn Lodge

25-foot popsicles, billboards that turn power lines into gangly nose hairs, and vending machines that send the thirsty and unsuspecting on an interactive spy mission through a crowded train station are just a few of the wacky marketing tactics that fall under the umbrella of ‘guerrilla marketing’.