My heart sank when client asked for pageviews
By Mungo Park
Mungo Park is in the business of helping clients use content effectively, but was recently dismayed at pageviews being favoured over actual engagement.
Tag: Google Analytics
How SMEs can become a data-driven success story
By Rick Jackson
Rick Jackson, the CMO of data analytics firm Qlik, talks about how small and medium sized business leaders can make better use of the data available to them.
Google holds its hands up in bid to win over European publishers
It’s not exactly been a secret that Google has been in hot water recently, with the European Union accusing the US tech giant of cheating competitors. The company looks to be making an effort to fix that image with its latest move.