gender stereotypes Archives

RESEARCH: Gen Z female shoppers buck gender stereotypes more than any other generation

October 16, 2019

Female Gen Z shoppers are defying gender stereotypes more than any other generation of consumers, as revealed by a spike in purchases like power tools, motorcycles, and other ‘male’ goods. What does this mean for the future of marketing and retail?

Proposals to ban harmful gender stereotypes in advertising

June 1, 2018

By Staff writer

The body responsible for writing the UK’s advertising rules, the Committee of Advertising Practice (CAP), has published a consultation on a proposed rule to prohibit the use of harmful gender stereotypes.

Tag: gender stereotypes

RESEARCH: Gen Z female shoppers buck gender stereotypes more than any other generation

Proposals to ban harmful gender stereotypes in advertising

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