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Tag: Gen Z

Why entrepreneurship is the making of a stronger generation

May 20, 2026

By John Stapleton

“Gen Z is soft.” This has become one of the most repeated criticisms of an entire generation. And I hear …

Gen Z drinking habits could boost growth of small breweries

September 16, 2020

By Praseeda Nair

Generation Z’s lifestyle habits could open up new niche markets for businesses.

What YOU need to know about Gen Z workers

March 9, 2020

By Tom Devaney

Gen Z will soon be the biggest employee talent pool out there, making it essential that businesses understand who they are and what they want.

3 things you should know about Gen Z before you hire them

February 11, 2020

By Laura McGuire

Gen Z are the workers of the future and they have very distinct ideas about what they want from employment.

RESEARCH: Gen Z female shoppers buck gender stereotypes more than any other generation

October 16, 2019

By Praseeda Nair

Female Gen Z shoppers are defying gender stereotypes more than any other generation of consumers, as revealed by a spike in purchases like power tools, motorcycles, and other ‘male’ goods. What does this mean for the future of marketing and retail?

How SMEs can recruit Gen Z talent using low-cost methods

November 20, 2018

By Annie May Noonan

SMEs are hiring more people than ever before, but how will they convince the next (Gen Z) generation to join them?

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RealBusiness — Telling the truth about SME Life

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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