Starting Out in a New Market
Founder and CEO of Alicia J Diamonds, Alison Cooper talks through what you can do as a business owner to start in a new market through the art of innovation and strategic planning.
Tag: Gap In The Market
Why 2016 will be the year of the challenger brand
By Cameron Hall
With 5.2m SMEs in the UK making up 99 per cent of British business, there is a wealth of brands looking to challenge the market leaders and make their way to the top of their respective sectors. But what makes a successful challenger brand and how can your brand stand out from the crowd
How Goodwin Smith attracts consumers in the busy footwear industry
By Simon Smith
Goodwin Smith is fast becoming the next big thing in men’s brogues – now being worn by radio presenters and racing drivers. This week, we quizzed its CEO, Tim Smith, about the brand’s success.