Online travel business Expedia has opened a Usability Lab in London to tackle customer frustration and get a thorough grasp of consumer behaviour across its numerous apps and websites.
Every day we are faced with inconveniences, from missing a meeting due to train delays, to not being able to settle a bill between friends. But while many adopt the stereotypical British response of sharing displeasure and choosing not to take action, by simply sitting down and taking a minute to consider the issue, you’d be surprised how easy the solution is to find.
