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Tag: Founders Diaries

Improving customer focus actually means more business

April 21, 2017

By Richard Blanford

Every organisation talks about the importance of customer focus, but how do you put this into practice Richard Blanford and his team at Fordway are seeing results from a series of changes across the organisation.

How an effective marketing strategy can enhance business value

April 20, 2017

By Giles Fuchs

Most businesses have a defined and focused target audience. And an effective marketing strategy for that group poses a challenge for any company, and for Office Space in Town, the challenge is greater.

If you don’t foster innovation, another business will

April 12, 2017

By Nigel Shanahan

To foster innovation is one of the key drivers of any successful business. What can be tricky however, is trying to find ways in which to do so.

Celebrity endorsements: Essential or expendable

April 11, 2017

By Mike France

Last month I discussed our approach to our annual budget, one aspect of which is considering how much we spend on sponsorship and influencers to engage with the Christopher Ward brand.

Creating a ?Freedom Friday” to stay ahead of the competition

March 27, 2017

By Nigel Shanahan

Nigel Shananan explains how the creation of “Freedom Friday” at Rant & Rave helped create an environment for experimentation, including an Amazon tie-in.

Moving out and growing up: Company culture in a new office

March 24, 2017

By Ed Cooke

Ed Cooke and his business Memrise have a new office, and important decisions like the right coffee machine got him thinking about company culture.

The business innovation challenge: A case of Perspiration vs. inspiration

March 22, 2017

By Richard Blanford

An article caused Richard Blanford to reflect on the importance of business innovation and hard work, and why getting your processes right is so vital.

Business awards have provided my company with a voice

March 22, 2017

By John Savage

Often caught up in the day-to-day of managing a growing company, John Savage has discovered the networking value of business awards recently.

My mission to open up a pipeline of young talent

March 15, 2017

By Adam Twidell

It might help operating in the industry he does, but Adam Twidell is keen to identify the best way of locating young talent and making sure it’s utilised.

What SME corporate social responsibility looks like

March 13, 2017

By Giles Fuchs

For a young and growing business it may not be high up on the agenda, but Office Space in Town explains why SME corporate social responsibility makes sense.

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RealBusiness — Telling the truth about SME Life

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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