Why sports sponsorship worked for these three businesses
From social media to TV advertising, there are countless ways to boost your company’s brand but what about sports sponsorship as a way forward
From social media to TV advertising, there are countless ways to boost your company’s brand but what about sports sponsorship as a way forward
In our journey to assemble an ultimate gift list for that business owner in your life, we finish with the pice de r’sistance the £1m Titan Zeus TV.
In November 2015, EY found that as football continues to grow, so does its economic impact the Premier League generated over ?6.2bn in economic output that contributed £3.4bn to national GDP in 2013/14?. But its clubs are losing out when it comes to broadband football scores.
Everton FC has joined Chelsea FC to become the latest Premier League Football club signed up to the Live Wage Foundation paying all staff the rate.
By 2020, 3.8m Brits will be on the legal minimum wage rate – and the government has relied largely on HMRC to levy fines of up to £20,000 per worker on companies that don’t pay staff fairly. It also started “naming and shaming” offenders in the hope of deterring others from doing the same.
With the UK breathing down Sam Allardyce’s neck to bring the somewhat deflated England football team back to life, we spoke to Peter Istead, managing director for Hudson, to find out what mindset attributes he will require in order to succeed.
As the founding principal of De Montfort University’s new Leicester Castle Business School, Dana Brown is building on the legacy of Jamie Vardy and Richard III to create a brand of business education that is relevant to firms large and small and the communities they are part of. Real Business spoke to her about how football, robots and entrepreneurship are shaping her vision for 21st century learning.
Australians are renowned for being a relaxed race, whose primary interests include drinking beers and barbecuing prawns – so perhaps it’s no surprise that a bunch of University of Melbourne academics have concluded that over 40s shouldn’t work more than three days a week.
The shares of London-based football club Tottenham Hotspur will, following interest from shareholders, be offered up via a series of auctions hosted through online platform Asset Match.
As the 2015 Growing Business Awards Entrepreneur of the Year, Steve Jackson has one of the most interesting and unique CVs you’re likely to come across, as Real Business found out when we spoke to the winner himself.