The cost of failing to meet customer expectations

By Staff writer

When the new look Consumer Rights Act was introduced in 2015, it gave birth to a world where the customers have the power. The “biggest shake-up” in consumer rights laws in a generation saw UK consumers have more rights and protection after they?ve purchased goods and services, than ever before.

Understanding the expectation economy

By David Mattin

Being a professional in a consumer-facing industry can feel like standing in the path of an avalanche – a constant stream of new products, services, campaigns and more pour into the marketplace every day. Meanwhile, the expectations of your customers cycle ever higher.