SME confidence has led to increased international trade

By Shane Schutte

UK SMEs are expanding their tentacles once more, hoping to achieve success overseas. With a whopping 83 per cent of SMEs saying they felt confident about Britain’s economic climate, it’s no wonder that they are now set on increasing their international activity in the coming year.

Europeans spend 18% more time using apps than Americans

By Shane Schutte

Localytics data from both European and US markets reveals that the European user base represents a huge opportunity for companies with a mobile presence. European app users are interested and engaged in their apps, opening them more frequently and spending more time in them than US users.