Tribal marketing: How to engage your audience
By Staff writer
Through tribal marketing you’ll find your brand a cult following, like that of a football fan following his/her team. Here’s how you can replicate that loyalty.
Tag: Engagement
Employee ownership: A post Brexit business culture bonus
By Staff writer
Known as the nation’s favourite retailer, the secret to the success of the John Lewis Partnership arguably lies in its name. It is one of the UK’s leading firms in terms of employee ownership, with “partners” that actively participate in the business and receive the same percentage of salary paid as a profit-sharing bonus.
Flexible working is oft-discussed, but here’s what you can learn from Vodafone’s approach
Kicking off the launch of Corporate Insights, a new interview series in which we hear from senior decision makers at large global firms about how they get the job done, two heads of Vodafone discuss the emergence of flexible working, implementation and what it really means for SMEs.
Focussing your efforts as you shape branding and marketing strategies
I am often asked, “What’s more important” New customer acquisition or client retention?” The short answer is client retention, because it costs less to retain a client than to acquire one, and those loyal clients will do the lion’s share of marketing for you –but it’s not that simple.
Engaging and inspiring people plays a big part in the success of a business
By Staff writer
Social enterprises are businesses that exist to tackle social problems and protect the environment. And while many may suggest embracing the dualism required to both do good and make money isn’t easy, the number of small social enterprises in the UK suggest otherwise.
Does the ad tech industry need to refocus on viewability
By Jason Trout
Viewability is still a divisive subject within the ad tech industry. Whilst its takes into account when an ad has appeared in front of a user, it doesn’t determine whether that user engaged with it and whether that user is your target audience.
How Scottish Power should take on the mammoth task of rebuilding its reputation among regulators
By Ian McVey
Scottish Power was hit with a bill for £18m, the third largest fine in the energy regulator’s history. It was accused of failing to treat its customers fairly, with late billing, inadequate call handling and poor complaint resolution.
Is the UK on the right path when it comes to productivity
By Gi Fernando
Founder of Freeformers, Gi Fernando, challenges the recent news stories and opinions that have surfaced regarding productivity and argues why deep change in the system is needed.
Interactive media firm Cinime brings brands to life in 480 cinema screens across Ireland
Cinime has expanded its interactive media platform into 480 cinema screens across Ireland, which will see brands secure direct access to 1.2 million movie viewers each month.
People can’t let one bad experience with technology put them off for good
With software and online tools providing one of the best, and quickest, ways to increase productivity, we find out from TopLine Comms founder Heather Baker why business leaders mustn’t be afraid to first experiment with it, and then reflect why it might not have worked if the desired effect was not found.