British shoppers aged over 55 to spend 14.5bn online in 2015
The UK’s online retailers have been warned not to overlook the grey pound, as over 55s are set to spend £14.5bn on the web this year, according to digital marketing agency Greenlight.
The UK’s online retailers have been warned not to overlook the grey pound, as over 55s are set to spend £14.5bn on the web this year, according to digital marketing agency Greenlight.
The internet can be a powerful weapon in the battle for brand awareness, but sometimes, in an almost Terminator: Judgement Day-style attack, the machines turn against companies – in some cases because of stupidity.
British consumers are increasingly more impressed by speed and simplicity over design when it comes to online shopping, and Thomson, House of Fraser and Tesco have been ranked as the brands with the fastest online retail experience, while Sainsbury’s trails.
The popularity of the internet amongst UK consumers makes this the perfect platform on which to offer your products to the global marketplace. There has never been a greater time for British startups and Joe & Seph’s and Cake-Cetera offer insights to explain why.
British online fashion store ASOS achieved a 27 per cent sales rise in the UK in the four months ended 30 June, outstripping the overall international sales growth of 16 per cent. By contrast, US firm American Apparel has embarked on a $30m cost-cutting programme.
With mobile payments taking off across the country, ecommerce firm Avangate has revealed that 64 per cent of British shoppers would be willing to make purchases via wearable devices.
Furniture retailer JB Global, which operates in the digital world having started off on eBay more than ten years ago, has reclaimed the number seven spot it won in 2014.
With retailers around the globe concentrating their attention on Asia as the next frontier, many make the mistake of focusing too heavily on China.
By Becky Clark
From the laws of gravity to the laptop, British ingenuity has shaped our world. Britain has had a strong and proud history of championing new ideas and inventions.
Banks are often considered part of the problem for businesses that are struggling to secure money. As such, alternative finance methods – such as crowdfunding – have become a blessing, while venture capital is still a popular way to secure investment. But entrepreneur Mark Pearson has something else in mind – financing a VC firm with the crowd.