Tag: Drinks Industry

What you can learn from the ‘BrewDog saga’: Company culture and leadership

By Joanna Howes

Described as a “punk” ethos, BrewDog was and is built on a cult of personality, with the “craft” beer giant priding themselves on being a company where every Millennial and Gen-Z crave to work. But it was the same punk cult that has allegedly left 300 former employees in fear when an open letter from, Punks with Purpose published at the start of the month.

Entrepreneur Marcus Pickering sells 1.2 million drinks at Christmas

By Annie May Noonan

What does it take to launch a unique product in a traditional and saturated drinks marketplace Marcus Pickering knows how. After all, he leads a gin business that sells 1.2 million unique Christmas products a year and has even launched Beijing’s first ever gin bar. Marcus talks recipe inheritance, traditions with a twist, and how to build your own distillery.