By Staff writer
An unprecedented number of retailers made aggressive price cuts ahead of Black Friday in an attempt to encourage shoppers into stores and onto websites. Now, however, analysts warn that it could damage brand identity, heading instead for a Black Friday Hangover .
New research has suggested that customers whose first purchase is discounted by more than 30 per cent are less likely to make repeat purchases from that brand.
Consumers in the UK are ready to take part in the Black Friday sales weekend, as over a quarter of Brits plan to buy goods during the discount shopping period spending double the amount they did in 2015.
Amazon Local, the Groupon-like division of the online retailer, which works with merchants to sell daily deals to nearby restaurants, spas and so on, is to be closed on 18 December.
Businesses want to increase their profits where possible, and will often look to offer discounts to attract customers. However, reducing costs is almost always a bad idea.
