Trust is the linchpin of any successful business. But as we move to a digital society, businesses must learn to build that trust without the luxury of human interaction. We take a look at the growing importance of logo and design in the digital age.
Having set himself the goal of having a business turning over £5m within seven years, entrepreneur Joe Fogel tells us how a wide range of digital tools have helped he and VaioPak Group become so successful.
By Mark Wright
When you talk about business development, many individuals immediately think of selling or sales – and although the two are closely aligned, they are completely different in strategy and approach.
The luxury market is a growing one, but is populated by a discerning customer who knows what they are looking for. Making sure you know how to get in front of them is key, as we find out from Watchfinder and its co-founder Lloyd Amsdon.
By Heidi Myers
The year 2015 saw the creation and development of a new type of customer. They’re informed, knowledgeable, demanding and thanks to the likes of social media, armed with an open platform to provide honest feedback on their experiences with brands – whether good, bad or ugly.
By Rob Ashworth
There’s no doubting SMEs are vital for boosting the UK’s economy, driving growth and ensuring employment. However, to continue this success, SMEs need to keep up with the technology available, truly embracing IT.
Openr is a digital marketing tool which allows users to add personalised messages to content they’ve shared on their own website or through social media. It was founded in 2014 by Christina Richardson and Vitaly Yakovlev to allow businesses to get more engagement out of sharing content.
The Everline Future 50 is back with a bang and the latest crop to join our growing community of disruptive and game-changing businesses are some of the very best we’ve seen.
By Greg Liset
“Your website is your shop window” is an often-used phrase in online retailing, and one that continues to ring true for the majority of small business owners. No matter what your industry, your website is a fantastic branding tool that – when running smoothly – can have a real impact on business success, helping to attract and maintain customers and stimulating growth as a result.
By Tom Gatten
Earlier this month Tech City published Tech Nation 2016 – the most accurate, comprehensive and up-to-date picture of the UK’s digital economy in existence. The report highlights some pretty impressive stats.
