By Keith Tilley
Location, location, location; geography has always been an important factor for businesses. The right environment can place firms in the best possible position to serve customers, expand reach, add to the bottom line, and literally ensure being in the right place at the right time!
Visiting a company’s website, only to discover it possesses no social media channels, can be frustrating and bewildering in this day and age. And for firms looking for global growth, the trend of digital export is one that should be grasped with two hands.
By Rich Wagner
The on-demand workforce – a term that has emerged in recent years to define independent contractors for disruptive digital services such as Uber and Deliveroo – is predicted to more than double to over six million by 2020.
By Greg Thomas
It has been reported that council funding will be reduced by 6.7 per cent between 2016 and 2020, with the bulk of the cuts taking place in the first two years. As a result, councils in many areas will not have enough money to meet all their statutory duties.
With limited resources, most companies cannot afford to waste time and money investing in marketing channels and activities that do nothing to meet their business objectives. Despite their limitations, many companies are being persuaded to invest in tactical activities without understanding how it will impact their overall strategy.
Nowadays it’s no longer good enough to simply make a few posts on social media or write some blogs for your website – digital marketing departments are now constantly under pressure to measure their return on investment (ROI).
By James Tee
As an entrepreneur you need a mobile app that is better designed, better built and better delivered than every other app available. From the first mobile app in 2008 to the millions available today, what we browse in app stores and download to our devices are results of years of development by other app entrepreneurs, who continue to define and refine their unique selling propositions (USPs).
While often considered a dark and mysterious place, the online world is an area which can produce tremendous returns for young and ambitious companies – it just pays to know what is working these days.
By Ed Macnair
The use of both mobile and cloud applications has become increasingly common in the workplace. Where once applications were firmly in the realm of the consumer, the collaboration, flexibility and productivity boost on offer means businesses have adopted them wholeheartedly. But with great benefit, also comes great risk.
It’s often said that a company website is an online shop window. You wouldn’t expect people to walk into your shop if the windows were stained with bird droppings, so would you expect shoppers to stay on a bad website
