The Ultimate Branding Guide
By Emma Ames
Why should SMEs have branding guidelines? Having set guidelines for the design of marketing materials means that your business can …
Tag: Design
The best business card designs and where to buy them
Take a look at these business card ideas and find out how to bolster your business personality
The firm creating the look inside your favourite hospitality venues
Real Business has spoken with the MD of Harrison, the business responsible for the appearance of the nation’s favourite restaurants and hotels, discussing what it takes to service the needs of household hospitality brands such as TGI Friday and Hilton.
Bulletproof: From hundreds of mail outs to offices in three continents
Putting the progress of Bulletproof down to tenacity and hustle, Gush Mundae and Jonny Stewart explain how they put their fast-growing agency on the map.
Steer clear of the 12 errors product design businesses usually make
Toy designer Gillian Logan pitched her Skinny Sketcher drawing kit idea at the Inventors Workshop in 2014, and has since achieved success with the product. But having made a number of mistakes to get there, she’s outlined 12 errors frequently made by product design startups, and how steer clear of them.
Not seeing the wood for the trees: Instagrams new logo may see it lost in the pack
Instagram’s official marketing material claims that its new logo is designed to reflect how the app has transformed since its creation. Once a simple tool that allowed users to apply filters to photos, in recent years it has become much more than this – but was a logo change the right way to showcase that
Brand building blocks: The design of trust in a digital world
Trust is the linchpin of any successful business. But as we move to a digital society, businesses must learn to build that trust without the luxury of human interaction. We take a look at the growing importance of logo and design in the digital age.
How organisations can embrace a design-first culture
By James Box
For years designers have been touting the business benefits of design, so it’s surprising that companies are only just starting to get a seat at the table. This is thanks, in part, to the success of design-led startups like AirBnB, the rise in design-focussed VC funds and the emergence of titles like CXO and CDO.
Trunki founder loses final infringement claim and fires out warning for British designers
The founder of children’s luggage company Trunki believes the decision by the Supreme Court to not uphold his infringement claim will serve as a “wave of uncertainty” for British designers.
Why an Olympic-standard UK startup grew focus from international to domestic
We can all remember that London won the fierce bid for the Olympics 2012, an event that saw the UK unite. Design is a key weapon of such a crusade and Brand Oath is the British branding startup that went from arming global cities with aesthetically pleasing campaigns to grow by looking at the domestic market.