The breach of dating site for adulterers, Ashley Madison, proves that cyber life is short but it has a long and insecure tail. And while this stands to be financially damaging for all involved, businesses should worry that a new moral threat looms.
Online dating has rapidly become the norm with the likes of high-profile firm Tinder, and 12-year-old Global Personals has been there to grow alongside the market and power the likes of Match.com.
London-based comedy actress Maddy Anholt has sought the help of Sarah Beeny-owned dating service MySingleFriend.com and Indiegogo in order to raise £3,500 from the crowd in an attempt to find love.
As online dating becomes increasingly common, businesses need a USP to stand out. Seemingly looking into niche areas is the way forward, as demonstrated with beard-centric offering Bristlr.
A new British dating service has launched, but with a difference – Founders In Love is designed for business professionals that are suckers for love.
Sexual health brand Durex has introduced a new smartphone solution that is designed to connect couples in the bedroom and improve sex lives globally – boosting product sales in the process.
How much would you pay for that ‘little thing called Love'” The going-rate in today’s dating market is anything from free to £10,000.
