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Tag: Data

Supermetrics for BigQuery helps marketers better understand their customers via big data

April 17, 2019

By Jeff Broth

Increasing competition has been putting pressure on marketers to deliver better results and create competitive advantages. This can be a tall order, especially for marketers working for ventures without dedicated IT support or business intelligence teams.

Leading at the speed of data What CEOs really think about digital transformation

January 11, 2019

By Ian Tickle

Domo’s Ian Tickle discusses the company’s data on what CEOs really think about digital transformation.

Why have we become desensitised to cyber attacks?

December 28, 2018

By Mike Smith

Nowadays, not a day goes by without news of another cyber hack in the news. But according to Sungard’s Mike Smith, human beings unfortunately learn to get used to things.

On a budget” How to protect data from costly cyber attacks

October 26, 2018

By Andrew Harding

Andrew Harding, chief executive of the CIMA, takes a look at how companies can protect data on a budget.

Failure to attribute: Why UK marketers are stuck in the dark ages

September 28, 2018

By Annie May Noonan

Why are so many marketers failing to take advantage of industry innovations such as using smart attribution models?

Impersonation fraud: Signs you may be a victim and low-cost methods to stop it

September 6, 2018

By Annie May Noonan

Impersonation fraud is an increasingly effective form of digital crime and SMEs can prevent it for free.

Insolvency risk and gender: Is there a link?

September 3, 2018

By Annie May Noonan

New research reveals that male dominated SMEs are more likely to run into the red, but do these findings reveal more about gender relations rather than risk appetite and insolvency in general?

Brave new world: How to deal with the cyber attack epidemic

August 30, 2018

By Staff writer

As global cyber attacks become more sophisticated, what can organisations do to protect consumer data and reinforce trust”

How to have an impactful conversation with consumers

August 28, 2018

By Staff writer

These days, consumers arrive from an array of digital channels, but, more often than not, there is a moment when human interaction is necessary especially when something goes wrong.

The battle for business buy-in: 3 ways to justify your IT security spend

August 23, 2018

By Staff writer

Proving ROI in IT security has traditionally been a struggle. However, businesses are now starting to treat IT security as an investment, rather than simply a cost-centre.

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RealBusiness — Telling the truth about SME Life

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