By Jon Fell
It is important that companies making use of customer data seek to build trust by ensuring people are made aware of how their data is being used, inviting their consent through rigorous and ethical data collection processes.
If there’s one thing that’s going to make a business sit up and listen – its money, especially when it comes to avoidable fines. So, with the Financial Conduct Authority (FCA) listing over £800m worth of fines to businesses breaching financial principles on its website, you would think the industry would be more careful about its conduct.
The Data Protection Act 1998 was enacted to bring British law into line with the EU data protection directive of 1995. Since then, the rate at which technology has advanced has been astronomical, resulting in a surge of innovative ways in which businesses can commercially exploit personal data.
How long must a business keep personal data for” The third instalment of our series on data protection.
