Why your business should focus on the SME segment
Many SMEs focus their efforts on selling to large clients, but Aditya Sanghi argues it is more lucrative to look at the larger SME market.
Tag: Customers
Do online reviews bring new dangers to businesses?
Once, the best endorsement a business could receive was a word of mouth recommendation from a customer. Has this changed
Why SMEs will benefit the most from Live Chat
By Kate Cox
Thought digital customer service tools were only for big companies” Think again! Using tools such as Live Chat will upscale your customer service efforts and convert to improved sales.
Supermetrics for BigQuery helps marketers better understand their customers via big data
By Jeff Broth
Increasing competition has been putting pressure on marketers to deliver better results and create competitive advantages. This can be a tall order, especially for marketers working for ventures without dedicated IT support or business intelligence teams.
Why businesses need to embrace social media, or risk getting left behind
By Staff writer
This social media guru says that businesses need to see social media as an educational tool, and not as a platform for cold hard sales.
The fourth industrial revolution can give today’s retailers a competitive edge
By Staff writer
In the new age of retail, technology is everything, explains Anil Gandharve, vice president and global head of retail, CPG and manufacturing at IT consultancy Mindtree.
My four key business learnings from leading a young startup now I’ve said goodbye
By Robert Drury
Having taken up the leadership mantle at Ormsby Street for a few months, Robert Drury shares his four key business learnings from startup land.
An inside look at a corporate and startup partnership
A corporate and startup partnership can have huge benefits for both sides, as Real Business found out when it sat down with FTSE 100 firm Sage and fintech company GoCardless.
Why the summer holidays are a good time to sell
It may be counter-intuitive but entrepreneur Richard Blanford finds that the summer holidays are a good time to sell but you have to know products.
How Amazon Alexa gives your business free access to AI
Growing businesses are always getting to grips with new technology, but now Amazon Alexa is now providing a way for enterprising companies to access AI.