Is social media the best or worst thing to happen to brands

By Henry Thompson

It’s a nightmare scenario for any company, there’s been a mistake with a customer order and instead of making an enquiry with your customer service team, the customer has taken to their social media accounts in a rage. Within minutes, it’s no longer an isolated incident but a customer frenzy.

The biggest problem that travel brands need to fix

By Richard Langham

Last week, I experienced one of my biggest annoyances. I walked into the lobby of my hotel, where I’d booked a room online. I’d already provided all my personal information – my address, my credit card, everything – but when I arrived to check in, they didn’t have any of these details.