By Staff writer
British SME bosses all face the same headwinds. In many ways it can be argued they are turning into a full-blown storm. The natural reaction for some may be stress and trying in vain to not pull their hair out in frustration.
By Staff writer
The Reporting on Payment Practices and Performance Regulations programme has come into force. This is a crucial step to help tackle the late payments issue that has been a consistent drain on smaller firms and suppliers.
By Staff writer
For the last 20 years, brands have followed consumers around the internet, surfacing spammy retargeting ads for products they already have. This kind of “personalisation” has been driven by a use of browser cookies and mobile IDs and needs to end. Instead, all hail permission-based marketing.
By Peter Linas
Managing multiple client relationships and doing so successfully is no mean feat. Not even the most battle hardened are immune to making mistakes that can, unfortunately, become deal-breakers.
Every business needs a purpose. A guiding thought behind all decisions; something that drives the brand and empowers its people to be brilliant. An objective that is woven so tightly into the seams of every company that it helps to shape the behaviour of the business and every person within it.
Engaged customers are usually better advocates of the brand and are more loyal and more profitable, according to Gartner.
