By Bruce Rayner
With an increase in clientele visiting sites on Black Friday, it makes sense for retailers to use this opportunity to build brand loyalty and keep new shoppers coming back again, says Duologi’s Bruce Rayner.
By Staff writer
We regularly hear that people aren?t loyal to businesses anymore. Not to airlines, bank accounts and least of all to supermarkets. The facts, however, point to a very different story.
By Staff writer
The way businesses interact with customers has drastically changed in the last decade, due to the rise of mobile and other technologies.
June 2016 saw the CMA call for Brits to change banks following concerns that the big four dominated the market and that customers were loyal despite bad history. But this unusual concept isn’t the preserve of finance. We don’t like switching broadband providers either.
By Joe Steele
The modern UK consumer is inundated with messages from competing brands daily. In this busy environment, it is becoming ever more important for companies to gain a significant share of voice and break through to increasingly savvy consumers who are demanding that brands work harder for their attention.
By David Craik
Businesses need to work hard at customer acquisition and retention schemes if each can be expected to stay ahead of the competition.
