Overcoming the modern identity crisis: 5 rules for brands on digital
By Ahmad Badr
Digital is no longer an afterthought it is core to how people experience and identify with companies. Try following these rules to ensure you’re not missing out.
Tag: Customer Journey
I smell a skunk! Getting rid of processes that add little value
By Staff writer
A skunk as you know is something that stinks, and nearly all businesses have them. These skunks are in your operation, your customer journey, your hiring.
Why legacy high street businesses like Homebase and House of Fraser are dropping like flies
Hilco recently bought Homebase for a shocking £1. House of Fraser is closing down 31 stores and Toys R Us and Maplin went into administration in February. But how have these household names plummeted to such lows?
My heart sank when client asked for pageviews
By Mungo Park
Mungo Park is in the business of helping clients use content effectively, but was recently dismayed at pageviews being favoured over actual engagement.